Dezeen and Samsung Electronics are inviting designers to create graphics for the Ambient Mode feature on the brand's QLED TVs as part of a new competition.
The idea behind Samsung's Ambient Mode is that it does away with the black screen that dominates a room when a television is not in use.
Instead, it makes the screen look almost transparent by mimicking the appearance of the wall behind it, and enhances the environment with additional imagery and information if desired.
The Dezeen x Samsung Ambient Mode Design Competition invites entrants to create a new Ambient Mode experience for the QLED TVs using either static or animated images.
Samsung is looking for outstanding designs that show how this new feature can be highlighted in people's homes. The brand would like entrants to have a particular lifestyle in mind and to design to match it.
Entrants will need pick one of four backgrounds provided by Samsung, and develop concepts that build on both the environment the television is set in and the time of the day. They can base their design on one of Samsung's existing Ambient Mode use cases — decor, information or personal photos — or propose a new use case.
The competition has €29,500 total prize money. The winner will receive €8,000, with €3,000 for the two runners-up, €1,500 for the other seven shortlisted entrants and €1,000 for the five who make it as far as the longlist.
The rights to the design will remain with the contestants but they may be given the chance to enter a separate agreement with Samsung.
The competition is free to enter, with professional designers, non-designers, students and teams invited to participate. Entrants must be over 18 and able to present their work to a panel of English-speaking judges.
On the jury for the competition are:
› Neville Brody, graphic designer
› Erwan Bouroullec, designer
› Amy Frearson, editorial director of Dezeen
› Dontae Lee, head of the design centre at Samsung Electronics
Dezeen will interview the finalists and publish a story about each of them.
The competition will close on 3 August 2018. The shortlisted winners will be announced on 13 August 2018 and the finalists will be announced on 30 August 2018. The overall winner will be announced on 10 September 2018 on Dezeen.
Dezeen and Samsung previously partnered on a competition last year to design a TV stand, which was ultimately won by Fulden Denheli with her adaptable, Scandinavian-inspired concept.
Details about how to enter will be announced soon.
The post Dezeen and Samsung launch €29,500 competition to design TV Ambient Mode appeared first on Dezeen.
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