Dezeen Watch Store: Dezeen has teamed up with Glasgow brand Instrmnt to launch our first exclusive watch collaboration, which is available to pre-order from today (+ slideshow).
The Instrmnt 01-DZN is Dezeen's first branded watch and an extension of the Instrmnt's 01 series, which currently features four Minimalist models influenced by mid-20th century industrial design.
Dezeen Watch Store first discovered Instrmnt when founders Ross Baynham and Pete Sunderland launched a successful crowdfunding campaign on Kickstarter, and has stocked the brand's models since 2014.
"I think the quality and standing of Dezeen, both as a watch curator and as a hugely influential design and architecture magazine, speaks for itself," Baynham told Dezeen Watch Store. "However the fact that they were our first ever retail partner means that we have a very strong relationship. They were an obvious choice for a collaborative project like this."
Dezeen's iteration of the timepiece features a navy blue leather strap and gold case. The back of the gold case is engraved with the Dezeen logo.
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"Working with the team at Dezeen, we wanted to create something that was firmly unisex, incorporated a little more colour that we would usually, and appealed to the design-led, independent customer base that Dezeen serve," Baynham said.
The watch also features a three o'clock date window, sapphire crystal lens and stainless steel case. The watch comes "exploded", with pins, casing, and strap parts laid out in a box for the customer to construct themselves using the provided tool.
The calf-leather strap is sourced from a tannery located in Germany's Bavarian forest.
"As a design studio we treat material with the utmost importance and have a fairly strict set of guidelines for each product we create," said Baynham. "We continued working with our tannery in the Bavarian Forest, Germany, to create a bespoke navy strap for this special edition, using hand-dyed box-calf leather."
"The watch to us feels equally like an Instrmnt product and a Dezeen product," he added. "It's a limited run and we think they are going to be hard to get hold of."
The watches will be stocked exclusively at Dezeen Watch Store and on Instrmnt's website. Pre-order is available from today, with shipping due to commence next week.
The post Instrmnt 01-DZN limited-edition watch launches at Dezeen Watch Store appeared first on Dezeen.
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